EXPERIÊNCIA DE RESGATE CULTURAL A PARTIR DO DESIGN PARA O NOVO ARTESANATO DE MODA – O CASO DOS ARTESÃOS DE SÁRIS E BORDADEIRAS DE VARANASI NA INDIA

Abstract

In a global and standardized fashion context, traditional crafts textile products need updating their design to suit current needs of fashion market and fashion consumption in order to survive. This article discusses some experiences with Sarees weavers and Embroiderers from Varanasi city, in India, which had received help from designers to get creative improvements in craftsmanship, redirecting this to a consumption of current fashion. This work identifies some formal and symbolic elements and craft techniques with a strong meaning in Indian garments that had been kept in the new design, so that the manual product could enter the market, linking the old and new without loss of craftsmen cultural identity. As results the research concludes that the design can be a tool for adaptation and updating of production and promotes the crafts through the redesign, approaching it to globalized market, but differentiating the tradition and art.

Index Terms - craft design, sarees craft, fashion and culture.