AGÊNCIA INTERIOR: CRIATIVIDADE PIONEIRA PARA EMPREENDER NO JORNALISMO DIGITAL

Barbara Franchesca do Nascimento, Beatriz Aparecida Alves Bugiga do Nascimento

Abstract


This research analyzes the trajectory of Interior Agency and features contributions from her to the Brazilian Digital Journalism. Founded in Araçatuba (SP), the then managing director of today University Center Toledo, Antonio Afonso de Toledo, the news agency has pioneered the development and implementation of features in the web journalism Oeste Paulista between 2000 and 2001, and appear as the first news agency in Brazil to implement Digital Journalism without bond with another vehicle or group communication model. The study reveals that the language required, the technological framework for building convergence projects , creativity and entrepreneurship in the digital environment are not practical or current trends and, yes, old and developed a pioneer in the Brazilian São Paulo, proving to be crucial to know the actions of the past, identify mistakes and successes, to develop initiatives in this that generate results in the future.

 

 

Index Terms - Digital Journalism, Entrepreneurship, Interior Agency, Antonio Afonso de Toledo.


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