INTERSECÇÃO DOS CONHECIMENTOS EM UMA ORGANIZAÇÃO COLABORATIVA

Abstract

This article deals with the influence of organizational culture and organizational knowledge in the design management, considering that innovation is important to the survival of collaborative organizations and working with the hypothesis that culture agent is an important person for the integration of organizational culture in the collaborative organization. Through a bibliographical research, a qualitative and descriptive field research, through ethnographic methodology from the analysis of questionnaires video-recorded, the article tries to explain what is the knowledge used by the innovation’s agent, and the importance of it to the collaborative organization articulation, trying to identify the source of this cultural awareness that raises the company's organizational culture. Therefore the article intends to identify the intersections of cultural knowledge of the innovation agent with the knowledge of the collaborative organization.

Key word - Organizational Knowledge, Design Management, organizational culture’s integration, innovation.