O EMERGIR DAS REVISTAS DE MODA: A REVISTA HAPPY WOMAN: UM ESTUDO DE CASO

Rosa Maria Vasconcelos, Maria Gabriela Gama, Ana Catarina Pires

Abstract


Nowadays the fashion communication emerges in another support different from the printed one, namely the internet. Spite this new way of communication there is still a market for the fashion journals. In 2006 a new journal appears in Portugal- “Happy Woman”-. The aim of this work was to determine if “Happy Woman“ journal communicate a fashion message among their readers. In order to achieved the objective purposed a survey was carried out among fashion and communication students The data analysis leads us to conclude that 82% of the inquiries considered that “Happy Woman” journal has a good fashion communication message and the fashion students are the ones that mainly read this journal read.

 

 

Index Terms - Happy Woman, a fashion message, journal.


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