O ‘FOOD DESIGN’ COMO FERRAMENTA DE CRIAÇÃO – ANÁLISE DO UNIVERSO DE BISCOITOS RECHEADOS PARA ATRAIR O PÚBLICO CONSUMIDOR INFANTIL

Cynthia Brasil da Nóbrega, Rita Dione Araújo Cunha, Sandro Fábio César

Abstract


Inside a standardized world of edible products, the food design appears as a tool that allies creativity to search sensations and meaning for products differentiation with common features and that competes on the food market. This article addresses the analysis of some Brazilian brands of sandwich cookies, verifying their features and identifying the difference among their strategies on attracting the child consumer. Based on a visual analysis methodology, we seek to characterize the packages and their products (cookies), observing the aesthetic, sensory and symbolic aspects that brings the consumer experience for the children. As a result, creative and communicative ways from food design is presented to formulate variations of a standardized product as sandwich cookies.

 

 

Index Terms - food design, tool, sandwich cookies, children.


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