SISTEMA DE BUSCA DE PERFIL PARA CELULARES UTILIZANDO J2ME, BLUETOOTH E XML SCHEMA

Abstract

The increasing impact of the advertising in themodern society can be perceived in the changes of thepeople’s habits and customs. However, the new methods ofadvertising transmissions are becoming problematic due totheir incorrect use and the worry about the environment andthe quality of life. In this context, this study proposes asystem to send advertising messages by mobile phones. Itapplies a method of search for profile which contains allinformation relating to an user, so characterizing hisinterests. The method looks for the online mobile, like theBluetooth standard. After the localization and identificationof the profile, the user receives on his mobile phonemessages of his interests. The process of localization andsynchronization of profile is completely automatic, whatincreases the usability of the system.

Index Terms - Bluetooth, Mobile, J2ME, Advertising.