VÃDEO CLIPS NA DIVULGAÇÃO DE ATIVIDADES DE I&D&I

Abstract

The science communication model has beenundergoing changes. Nowadays, science communicatorshave at their disposal a variety of tools to conveyinformation. Each one of them must be used taking intoaccount the message’s objectives and the needs andexpectations of the target audience. So the video stands outas an effective means for disseminating technoscience – andin particular R&D&I activities - because of its uniquefeatures: it is multi-sensory, dynamic and capable ofcatching the viewer's attention. Also this kind of videos canbe produced using only accessible means. In this sequence,four case studies video clips were made based on twoR&D&I activities. To enhance the effectiveness of themessage different versions were produced, aimed at differentsegments of the audience, without significant costs in thecontext of organizations.

Index Terms - Dissemination of R&D&I activities, Webvideos, Dissemination strategy, Technosciencecommunication.