VÃDEOS SOBRE CIÊNCIA: MOTIVAÇÃO PARA DIVULGAÇÃO E COMPARTILHAMENTO

Protasio Ferreira e Castro, Daniele Ribeiro Fortuna, Marcos Paulo Rangel da Silva

Abstract


The paper presented here shows the evaluationresults of an inducer of extrinsic motivation, that is, a themeinductor as an influencing factor in engagement orindividual's reaction. In this work, two videos with differentsubjects were used as inducers. The two videos weresubmitted by three teachers for their respective classes ofundergraduate course in Social Communication. Students of18 to 22 years old took part in the research. Both themes ofthe videos were considered important. The first video'stheme is on environmental responsibility. The second video'stheme deals with biology. A statistical model for assessingindividual motivation to actions written down on aquestionnaire was used. The first video has a significantimpact in motivation for disclosure. The social network wasconsidered to be the main vehicle for reaching peopleawareness.

Index Terms - inducer of motivation, social network,video.t.


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