A INFLUÊNCIA DAS CORES DA CAPA DE LIVRO NA PREVISÃO DE LEITURA

Abstract

The choice of colors in the creation of book covers have a direct influence on prediction of reading its content, and may, accordingly, contribute significantly in the formation of readers. This area of editorial design places the issue of colors at the interface of art and communication, education and marketing .. The authors developed a method of analysis to assess whether the semantic relationship between the colors of a book cover and its content is harmonious or structural type and, consequently, adequate or not to the predictability of its reading.

Index Terms - book cover, editorial design, reading, visual communication.