COMUNICAÇÃO VISUAL EM AMBIÊNCIAS HOSPITALARES: UMA ESTÉTICA TERAPÊUTICA?

Mônica de Moraes Oliveira, Sandra Maria Ribeiro de Souza, Pelópidas Cypriano Pel

Abstract


Pieces of visual communication in a hospital, can become part of a series we call “hospital ambianceâ€. When these pieces are arranged aesthetically in a planned and systematic, can help manage customers' health. The actions and efforts in this environment should be directed to the attention to the human being, trying to make this place feel more like a warm, hospitable and humane.

Index Terms – visual communication, hospital, ambiance


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