Engenharia semiótica e affordances: portal web UFG

Abstract

This paper presents the work-in-progress project web portal of the Federal University of Goiás, sustained in research, development and innovation. The research is in the discussion of the semiotic engineering and the concept of affordance. In development, there is the collaborative method, to compose a team with designer, communicologist and computer scientists. In innovation, adopting the content management platform developed by UFG, advancing in usability, focusing on mental model of task performance, information architecture and hierarchy of information. Assuming the projective methodology and design thinking, the project adopts the concept of horizon for product development, in order to improve the user experience in aesthetic articulation of the Brazilian cerrado. The work focuses on the mental model of the task in the project configuration.

Index Terms – affordance, design, experience, web portal.