QUANTITATIVE MEASURMENTS IN THE MARKET OF EMOTIONS

Abstract

Consumer value of art lies in the emotions which itproduces in consumer’s impression. Art Market is actually amarket of emotions. Despite the large scale of aggregateemotions market, it remains a poorly studied phenomenon ofcontemporary economy. One of the reasons is the lack of validmethods for measuring the quantity and quality of emotions. Werely here on the idea of emotions as characteristics ofinformation flow. We have developed two methods for measuringemotions expressed in verbal and visual forms. Both methods aresufficiently formalized, which allows us to create appropriatecomputer programs. Measurements have shown that the worldmarket of emotions is not in equilibrium state. Official mediabroadcast predominantly the emotion of “conscience”, while TVand fiction deal with “interest”. Computer games and actionmovies sell “anger”, gambling business offer “excitement” and“fear”. The least demanded are “shame” and “grief”.Index Terms ⎯ competitiveness of a place, emotions,information theory, marketing, psychology