Tito Lobo e a reprodutibilidade e virtualidade de sua arte

Abstract

This article presents a research on the plastic artist Tito Lobo, focusing on his perception of thepossibilities of contemporaneity communication and mercantile. Tito Lobo is Brazilian, born in the state of Paraíba and has an innovative and multiple way of treating his art and market it, using several materials and media, without losing the characteristics and regional folk that constitute the essence of his proposal. This peculiar attribute gives the artist the possibility of interact with the modern information technology and communication that also portray an interesting way to unite the essentially Brazilian art to the most modern forms of incitement consumption. Tito prints his art on clothes, bikinis, post cards even refrigerator magnets and commercialize it in the most diverse ways, including through his website, using the power of social networking to promote it, breaking geographical barriers and cultural boundaries.

Index Terms - Communication, technology, art, consumption.