A INOVAÇÃO MOTIVADA PELO DESIGN SUSTENTÁVEL: A REUTILIZAÇÃO DE CONTAINERS EM LOJAS DE VAREJO

Abstract

Current socio-cultural transformations, motivated by social responsibility, reveal a new generation of products, services and communication having in mind innovation and less impact on the environment, integrating sustainable design to contribute to identity and brand positioning in the market. This also have an influence in concept and aesthetical solutions for the outlet space, highlighting the reuse of containers for the construction of retail stores like Puma brand and franchise Ecology Container Store.

Index Terms - retail design, ecodesign, sustainable design, containers