REVISÃO DA IDENTIDADE VISUAL DA SUSTENTABILIDADE POR ESTUDO SEMIÓTICO

Abstract

This article is a review of how sustainability is currently displayed in the visual media, especially on the internet and looking in the first place to present the wrong way as it presents itself to sustainability, the way it focuses, in large part, only in the dimension environment. Secondly seeks to present the steps of conceptualization and design of a logo representing a system of monitoring indicators of sustainability and apply it on the same semiotic analysis. By not adequately represent the sustainability run up against the pre-erroneous judgment of the observer, immediately consolidated in a conscious and subconscious concepts that will bring future difficulties in understanding the subject. It is hoped that this article helps to guide developers and designers in the development of visual identities appropriate for sustainability as well as draw attention of stakeholders in general to the question.