Geração Z e o mercado de trabalho: Expectativas e desencontros

Abstract

This article analyzes the optimal degree of alignment that must exist between the strategic positioning of a particular company and the expectations revealed by young people who are coming to market consumer and labor. For this purpose, we used the sustainability reports of some of the organizations and research as "Company of Dreams." The proposal is to compare the statements of some companies - the most cited in the survey - with the wishes of the respondents in respect mainly to the values and beliefs, behaviors, work environment, leadership and career success.

Index Terms - Image, Organization, Position, Reputation, Stakeholders.