A TV DIGITAL NA WEB: MODELOS, ESTRUTURAS E ACESSIBILIDADE

Abstract

This article discusses the relationship betweenthe audiovisual and the internet, considering the web as avariety of digital television. It understands that internetgathers a group of conditions that is distinguished,becoming an alternative locus for the television resignation.This must advance and be universalized through publicpolitics and operational strategies of media organizations.The paper do have a perspective anchored in the PoliticalEconomy of Communication, and through this paradigms,the types of audiovisual contents accesses are analyzed inthe internet, observing several sites that may offeraudiovisual products, from those that only put links for otherproducing companies, to the websites that have their ownprogramming, in flow and exclusive. It is verified that exists,six great models of audiovisual disposition, consideringthose following factors: origin of the contents, programmingstyle, able to be downloaded and possibility of interactionbetween the receiver with the broadcaster.Palavras-chave - Economia Política da Comunicação TVdigital e sociedade, processos midiáticos, audiovisual einternet, comunicação e capitalismo, políticas decomunicação.