SÍMBOLOS VISUAIS EM EMBALAGENS: REFLEXÕES SOBRE SEMIÓTICA E DESIGN

Marco Antônio Rossi

Abstract


Semiotics works with language and that language is a cultural system, generated for message communication. The design operates on objects of operations, which target the three-dimensional and two-dimensional design. The designer is a receiver of the everyday system. This process is a semiotic distinction, where the communication between the project (object) and the user gets ever closer to the message. With the contribution of the structuralism view, which provides a possibility to interpret and understand the formal systems. The visual symbols on packaging and consumer products with the evidence of the health and well-being may, in indiscriminate use of the word, emptied. The objective of this research is to evaluate between design objects, visual symbols with reflections on the images and messages about health and wellness in a semiotic and structuralism view.

 

Index Terms - semiotics, packaging, society and industrial design, visual messages.


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