GESTÃO DO DESIGN: O PROCESSO CRIATIVO NAS EM MICRO E PEQUENAS EMPRESAS

Denise Guimarães, Paula da Cruz Landim

Abstract


The theme design management has been applied consistently, with emphasis on the creative and development processes used in design. A comprehensive and integrative dynamic, the multidisciplinary and holistic views of the design of these processes make an important strategic resource for companies that aims to operate in accordance with the important pillars that sustain it: economically viable, technically possible, and especially designed to suit the user's needs.

 

 

Index Terms - design, design management, user’needs.


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