PROJETO DE BRANDING PARA UMA UNIDADE DE INVESTIGAÇÃO: O CASO INET-MD

Álvaro Sousa

Abstract


This paper aims to demonstrate the process of constructing INET-MD’s visual identity, gradually developed over the past seven years. The centre for research in Music, established in 1995, unites researchers from four higher-level Portuguese institutes. The research centre was not born with a definite visual identity, and actually neglected and postponed the implementation of an identifiable image. As a result of the research centre’s growth, the addition of new branches and its increasingly widespread influence, the problems stemming from the lack of integrated communication devices became evermore visible and unsustainable. Due to the research centre’s multi-disciplinary nature, with branches in various locations, the process of constructing its graphic image was developed through constant and dynamic dialogue between the designers and the research centre directors. This is an account of how inter-disciplinary dialogues can contribute to building a graphic image which integrates the perspectives and visions of different actors.

 

Index Terms - Branding, identity, graphic design, project.


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