O IMPACTO DO CATÁLOGO DE MODA, COMO MEIO EFETIVO DE COMUNICAÇÃO:UM ESTUDO DE CASO

Jariane Vailiti, Maria Gabriela Gama, Rosa M. Vasconcelos

Abstract


The aim of this article is to show the impact on carried out on the investment in effective media , in which advertising and marketing stand out by fashion photography For this study, an approach was made, based on the literature review and qualitative research . Considering that the female is the stronger public brand an inquiry directed specifically to this target audience was applied. The conclusions of the study revealed that one fashion catalog symbolically elaborated, with his final consumer studied and developed by the concepts of brand, makes it reaches far more important goals , winning consumer loyalty the old, getting to that mark is identified , thereby increasing the drain.

 

 

Index Terms – fashion catalog, communication, reverse jeans.


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