ETHICAL ASPECTS OF ONLINE ADVERTISING IN THE SLOVAK REPUBLIC

Tatiana Čorejová, Mária Rostášová

Abstract


The Slovak Republic (further SR) has a strong interest in ensuring that the ethical principles are promoted throughout society and therefore it pays close attention to ethics in marketing communication in the e-environment. The paper is aimed at explaining the principles, the overall context and the manner of applying the provisions of the Code of online advertising, which was adopted in the SR. It presents the results of secondary research aimed at the most interesting cases of assessed advertising and decision of the Arbitration Committee of the SR. The contribution brings new consumer protection rules for e-commerce in relation to the protection of personal data and downloading web content in online marketing. The authors of the draft submit a general request of procedures and the most important rules in the application of ethical behavior in the e-environment in developing digital projects and campaign.

 

 

Index Terms - marketing communication, advertising, ethics in advertising, code of ethics, findings of the Arbitration Commission.


Full Text: PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.