PAPEL DAS EMBALAGENS NA ESCOLHA ALIMENTAR DE CRIANÇAS

Abstract

Currently the public child goes through a process of nutritional change, where we can see the relationship between high consumption of processed foods with too much refined carbohydrates, fats and minerals, in this case sodium. The marketing of food products aimed at children is used for devices that attract the stares and wishes of children, causing them to overconsumption and unchecked. These companies make use of devices that fuses with the imagination of the younger audience by using packaging with various designs and colors, often in interactive games and stories, abuse of the format, colors and flavors. These foods are eaten frequently can trigger various diseases, with potential involvement in child development, and trigger problems that can persist even in adulthood. In this sense, was conducted a literature review on the role of packaging in the food intake of children.

Index Terms - food packaging, marketing, public child.