MÉTODO DE ANÃLISE DE MENSAGENS VISUAIS PARA A VERIFICAÇÃO DE CONDUTORES DE SIGNIFICADOS CULTURAIS

Larissa Avanço de Souza, Cleuza Bittencourt Ribas Fornasier

Abstract


This paper believes that visual messages are conductors cultural meanings. Thus, the authors have developed a method for analyzing visual messages (MEV), in the form of protocol analysis, and applied in two layers of influential national rap CDs. The analysis resulted in the creation of brand concepts and collection for product development menswear-style casual fashion, in order to strengthen communication and meet the aesthetic expectations of the target hip-hop.

 

 

Index Terms - Visual message, cultural meanings, language codes, creating concept.


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