DO TEXTO IMPRESSO ÀS REDES SOCIAIS: AS TRANSFORMAÇÕES QUE CONFIGURAM NOVOS HÁBITOS DE LEITURA

Abstract

In the current scene where is observed a growing development of several kinds of media communication, it is noticeable that the “reading” concept exceeds the consolidated codes that were established with printed books, in order to embrace moving, interactive and shorter messages, such as the several ones published in social networks. Behind this perspective, this study aims to describe – by a bibliographic and exploratory research that considers the development of the printed media, the electronic media and digital media – the media communication transformations and the consequences on reading habits. As a result it is obtained a systematization of features for different kinds of readers related to different historical periods of media technologies’ development. The studies expose the influences and relations involved in this evolutionary reading process and contribute with other researches that seek following and evolving with the new social habits from the current media transformations.

Index Terms - digital media, eletronic media, print media, reading.