RELEVANCE AND IMPACT OF TECHNOLOGICAL INNOVATION IN A CONSUMPTION SCENERY TROUGH INTERVANTIONS IN FOREIGN MEDIA

Abstract

The technological production in projection design combined with interactive features has been offering alternatives to the consumption market, to strengthen and expand the identification with consumers. In this context, changes in facades added value to products and business, surprising through innovation and art. These interventions, which create new ways of thinking and relate to the concept of product and business can be described as a "collision" between technology, art, media, architecture, trade and innovation that impacts through design, image and excite-ment stimulated by interactive technology resources. This study is a description of the scenario applied in innovative media facades, checking its fit to the expectations of users in the consumer market. Examines the impact of media tech-nologies focused on interaction, checking if this feature acts as conceptual entertainment and interactivity and shows itself as a catalyst in the public space of cities.

 

 

Index Terms - 3D Facade projection, consumption scenery, foreign media, technological innovation.