CONCEPTUALIZAÇÕES SOBRE A MARCA: APROXIMAÇÕES AO

Abstract

Nowadays, the concept of brand is increasingly multifaceted, greatly multiplying the angles of the same approach. If in the eighties it was claimed that they belong almost exclusively by the discipline of marketing, overshadowed all other areas, the last two decades they highlight the diversity of approaches and activities multiplicity of disciplines that address. Public Relations or Communication Design at the Branding, Naming, and through the marketing itself, all offer a contribution can enrich the brand, strengthening it and making it, in most cases, the stronger value of companies. Thus, despite the emphasis given to the area of design, communication that has plans to offer a contribution to understanding the diversity conceptual as well as clarifying the concept that cuts across all areas associated with it.

Index Terms - evaluation, concept, design, brand (vision) holistic.