O IMPACTO DA INOVAÇÃO NA GESTÃO DE MUSEUS VIRTUAIS COM IMAGENS 360°

Ricardo Pedrosa Macedo, Carla Susana da Encarnação Marques, Doutora Vania Ribas Ulbricht

Abstract


The paper addresses determinants of innovation in Museum Management Image-based virtual 360 ° in Brazil, Portugal and Germany. Analyze compared to management of these new environments and to identify the determinants of Digital Marketing and assessment and evaluation of activities on the most recent variables representative researchers. The result is to propose and elaborate steps and procedures for management of Virtual Museums 360° for best performance and innovation of these new manager virtual environments. The proposed model should enable management to create Virtual Tour 360° Virtual Exhibitions and Museums for leaving the institution for this function, leaving the manager of virtual museums, like the physical museums employ new technologies to break with time and space, allowing access to culture.

Keywords - Virtual Museum Management, Interface, Hypermedia, Image-based virtual 360°, Photography Esférica.


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