CAFÉ COM O PRESIDENTE: PROGRAMA DE RÃDIO COM O PRESIDENTE LULA, DO BRASIL

Abstract

This thesis discusses about the use of the radio as a mean of communication by the President Luiz Inácio Lula da Silva. The research subject is Café com o Presidente, radio program with President Lula. The research focuses on the period between 2003, the beginning of the project, and 2007. It gives format of problems to the matters related to the basic characteristics of the journalism and especially of radio journalism nowadays, as well as the impact of the program in Brazilian media. In discussion with researchers that studied radio theories, such as Brecht, Arnheim, Bachelard, Erving Goffman, Rosental Calmon, and Mario Kaplún, they examine the language of the radio operated by producers and by President Lula. In spite of the values and limits of the program proposal, we see how its audio is used by radio stations from all over Brazil, and its reverberation in newspapers and television stations.

Ãndex Terms - Café com o Presidente, Lula, Radio.