IMAGINÃRIO DO MORAR CONTEMPORÂNEO: O CASO DA BARRA DA TIJUCA, RIO DE JANEIRO

Abstract

The research presented in this paper is basedon the premise that the reality of space is configured as thereality of perception and experience of space. Thus, theenvironment is not a full context; it is a social construction,conditioned culturally and historically. In the context of thereal estate market it is added to that the symbolic values andcultural images and representations disseminated by themedia. From a case study, a real estate launches in theneighborhood of Barra da Tijuca, Rio de Janeiro it wasadopted methods of the Post-occupational Evaluation- APO(in Portuguese) to seek an assessment of the quality of ruralhousing from the user's experience point of view.Index Terms - Rio de Janeiro, post-occupationaleEvaluation, real state market