A TELEVISÃO DIGITAL NA SAÚDE PÚBLICA

Abstract

Digital TV in Brazil emerges as a new hope, achance to help to improve public health. In developedcountries, the process of communication for health is basedon prevention, as is proven by them that the information andthe teaching of basic rules of health, for example, preventoccupational diseases or future. This new television formatwill allow organizers to create education campaignsinteractive vignettes in which the viewer navigate accordingto their interests thus generating important feedback thatwill allow the adequacy of future campaigns, according tothe knowledge of the target audience. With Digital TV, newopportunities and programs may make the difference inorientation and education of the population of Brazil.Index Terms ⎯ public health, digital television, distancelearning.