A IMPORTÂNCIA DADA PELOS CONSUMIDORES ÀS QUESTÕES DE CONSUMO EFICIENTE DE ENERGIA

Abstract

The ability of companies to present solutions toits customers, satisfying their needs is the function ofknowledge that has them about that customers and representstrong competitive differential within the globalised andcompetitive market. Hence the importance of this work thatperforms a search to identify and learn about possiblecharacteristics of consumer appliances profiles that woulddetermine the importance they attached to energy-efficientconsumption indicated on labels of the Programa Nacionalde Energia Elétrica (PROCEL) - National Programme ofElectric Energy (PROCEL) and revealing, possibly, theirconcerns about the sustainability of the environment. Thisway there may be an indication to ampliancesmanufacturers on the necessity of developing products thattake into account the sustainability of the environment in theform of energy-saving, encouraging more consciousconsumption.Index Terms ⎯ Energy-efficient consumption; PROCEL,Sustainability of the environment, Customers.